the strategic marketing planning process
2012-11-28 16:44:33 举报
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porfitable growth
The core purpose(why the organization exists)
The Olympic goal or vision that acts asthe key organizational objective anddriver for the next 5-10 years
Customer service andcustomer delight
Strategies and action plans(who to get there)
People and behaviour
The facilitatingorganizational structure
Operational efficiency
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