Developing and implementing strategies

Satisfy and delight our customersand build our reputation by:

Live thebrand values

Gettingcloserto ourcustomers

Aware of theways in witchcapabilities canbe leveraged

Strive to beworld class

Change the supplyside dyamics

Use technologycreatively

In doing this we will:

Development the organizational structure that will help us to meet customers'needs profitability. To create competitive advantage we will be:

Doing betterthings

To achieve our objectives we will:

Leam frombest practice

As part of this we will focus upon:

People andbehaviour

Re-engineer

Develop and exploitnew opportunities

Get better at our core business by

Demonstratingin everythingthat we dothat customersare reallyimportant

Focusedoncustomerneeds

Delivering superbprouducts andservices that willmatch/exceedcustomers'expectations

Communicate dearly and consistently

Challengeconventional wisdoms

Change the rules of competition

Operatingefficiency

Flexible and attuned to thedevelopingneeds of themarket

Leverage ourcapabilities

Doing thingsbetter