Strategic planning
2011-10-17 10:25:11 44 举报
Strategic planning can be defined as the process of identifying organizational objectives and the actions needed to achieve those objectives. It involves analyzing such areas as finance, marketing, and human resources to determine the capacities of the organization to meet its objectives. The process of strategic planning can be thought of as circular in nature. As the figure shows, the process begins with identifying and recognizing the philosophy and mission of the organization.
作者其他创作
大纲/内容
Assess Internal Strengthsand Weaknesses
Scan External Environmentfor Opportunities and Threats
Develop Plans(strategies and objectives)
Forecast OrganizationalCapabilities and Opportunitiesin the Environment
Define Philosophy and Mission
Strategic Planning Process
收藏
收藏
0 条评论
回复 删除
下一页