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Marketing Process 1

2011-12-29 09:58:08 0 举报
Marketing Process
Marketing Process
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Analysing the current situation
2 Corporate Objectives
Setting
7 Forecasts of Expected Results
3 Marketing Audit
Allocating marketing resources and monitoring
Creating the marketing strategy
10 Detailed Action Plan
1 Mission
8 Create Alternative Plans
9 Marketing Budget
5 Marketing Assumption
4 SWOT Analysis
6 Marketing Objectives & Strategies
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