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Marketing Process 3

2011-12-29 10:47:51 3 举报
Marketing Process 3
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作者其他创作
大纲/内容
DefineCustomer ValueProposition
ADefiningthe OnlineOpportunity
4
ExecuteE-communications
a
BusinessObjectives
1
DefineE-communicationsmix
C DeliveringResultsOnline
BSelectingthe StrategicApproach
c
b
2
ImplementE-marketingPlan
SetE-marketingObjectives
EvaluatingE-marketingPerformance
3
DefineE-marketingStrategy
AssessOnlineMarketplace
ImplementCustomerExperience
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