Evaluate the Competition

We take a two-pronged approach to our competitive analysis. For each alternative selected we assess both their offering as well as their company (when appropriate). We take your potential customer’s point of view as we gather competitive intelligence – product capabilities, product pricing, product sales channels and other offering attributes. For each alternative’s company, we examine its strengths, weaknesses, opportunities, and threats (this is called a SWOT analysis) as they relate to your business.