Business Strategy Map
2012-11-20 14:24:53 41 举报The Business Strategy Map gives an example of the high level methodology that we apply with our clients to plan and execute the development of new business.
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大纲/内容
Strategy - Cost leadership - Differentiation - Focus
Market Plan - Product - Price - Promotion - Place - People
Market Analysis - Customers - Segments - Size / Trends - Competitors - SWOT - PEST
Business Purpose and Boundaries - Mission - Objectives - Geography - Current position
Targets - Target Customers - Distinctive Competence
Sales Execution - Customers - Channels - Delivery
Product Portfolio - Usefulness - Market readiness
Business Projections - Forecasts - Cash Flow - P&L - Market Share - etc.
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