StrategyMap策略地图
2012-11-20 15:14:24 96 举报
策略地图是一种可视化工具,用于展示组织的战略目标及其相互关系。它通过将战略目标分解为具体的行动步骤,并将这些步骤与相应的关键绩效指标(KPI)相连接,帮助组织更好地理解和实现其目标。策略地图通常包括四个主要部分:愿景、目标、策略和行动计划。愿景是组织的长期目标,目标则是实现愿景的具体步骤,策略是实现目标的方法,而行动计划则是实施策略的具体措施。通过使用策略地图,组织可以确保其战略与实际行动保持一致,并能够更有效地衡量和评估其战略执行的效果。
作者其他创作
大纲/内容
Product / Service Attributes
- Environment - Safety and Health - Employment - Community
Growth Strategy
Increase AssetUtillization
Organization Capital
Information Capital
Service
Brand
Quality
Expand RevenueOpportunities
Availability
Productivity Strategy
Strategy Map
Culture
Relationship
Teamwork
Leadership
- Selection - Acquisition - Retention - Growth
Partnershig
Selection
CustomerPerspective
Learning andGrowthPerspective
Operations ManagementProcesses
Alignment
- Supply - Production - Distribution - Risk Management
Functionality
Price
Improve CostStructure
- Opportunity ID - R&D Portfallo - Design/Development - Launch
Customer Value Proposation
Human Capital
FinancialPerspective
Log-TermShareholder Value
Image
InternalPerspective
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