Positioning Strategy Development Process

2012-11-20 15:30:34   79  举报

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POSITIONING STRATEGIES applies a proven strategy development methodology, based on Four Forces of Positioning model, to the complex issues surrounding product, service and corporate positioning.

Strategy

Development

Process

作者其他创作

大纲/内容

DifferentiationStrategyCrate Roadmapfor Technologyand ProductAnalyze Implicationsof Positioning onBusiness ModelDevelopment Plans forPositioning Roll-inand Roll-out

VisionDefinitionIdebtify Current andPotential Trends inEnvironmentIdentify OurAction Barriersand EnginesArticulate UnexpectedBenefits andAlternative Future

Risk ProfileAnalysisIndentify PotentialSegments andUnmet NeedsMatch Differentiator toNeeds in aPositioning StatementGreate MarketSegmentPenetration Plan