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the marketing/strategy interface

2012-11-28 13:32:32 37 举报
the left-handed and right-hand organization
Business
marketing
strategy
作者其他创作
大纲/内容
Marketingdecisions
Marketingobjectives
TargetmarketsEffectivepositioning
Customers'expectations
Themarketingplan
Business strategy
RapidproductturnoverHighmargins
Theelementsof themarketingmix
Retumoninvestment
Financialobjectives
Financialvariables
Thefinancialplan
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