Marketing and its contribution to effective management
2012-11-28 15:21:11 0 举报营销在有效的管理中起着至关重要的作用。首先，它帮助企业了解和满足客户的需求，从而提供更具吸引力的产品和服务。其次，通过市场研究和分析，营销可以为企业提供有关市场趋势、竞争对手和消费者行为的重要信息，这些信息对于制定战略决策至关重要。此外，营销还可以帮助企业建立品牌知名度和声誉，增强客户忠诚度，从而提高市场份额和盈利能力。最后，营销还可以促进企业内部各部门之间的协调和合作，确保资源的有效利用，实现企业目标。因此，营销是有效管理的重要组成部分，对于企业的长期成功至关重要。
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Production
The development of long-term relationships with distributors and customers
Customization offered where possible
Marketing
zero set-up time
Detailed competitor and customer analysis with results being fed into the strategy development process
Distinctive advertising and promotional appeals
Working with customers to identify new leads and opportunities and how they might be met
Aggressive value for money
Sales
An emphasis upon developing long-term relationships with a small number of high-quality suppliers
A search for new markets and opportunities
Benchmarketing inside and outside the industry
A recognition of need for effective customer process management
Working with customers
An emphasis upon best practice
Design and Engineering
Fast and regular customer feedback marketing in order to close the loop
Zero or minimal inventory levels
A policy of not compromising on quality
Benchmarking inside and outside the industry
Low financing changes
Purchasing
Rapid and constant product improvement
A well-formulated pricing strategy and clear value for money offer
Just in time and lead manufacturing
Customers
A proactive competitive stance and anemphasis upon innovation and creativity
Lateral thinking in the search for new ideas
Constant environmental analysis and interpretation
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