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Factors influencing consumer behaviour

2012-12-03 09:34:40 0 举报
consumer
Business
MArketing
作者其他创作
大纲/内容
CulturlcultureSub-culltureSocial class
Thebuyer
PersonalAge and life cycle stageOccupationEconomic circumstancesLifestyle and personality
PsychologicalMotivationlearningPerceptionBeliefs and attitudes
SocialReference groupsFamilyRoles and status
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