Developing the mission statement
2012-12-03 13:30:29 1 举报
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The organizational focus
Values - What do we see to be important? - How should our people behave? - What do we want to be known for?
CSFs - What sre we good at? - What are we good at? - How are we perceived? - What can we do to strengthen or leverage our position?
Internal
General role - What sort of organization do we want to be?
Narrow
External
Broad
The scope of the organization's activity
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