The three dimensions of marketing
2012-12-03 13:54:52 2 举报
营销的三个维度是产品、价格和促销。产品是指企业所提供的商品或服务,它包括了品质、功能、外观等方面,是满足消费者需求的基础。价格是指产品或服务的定价策略,它直接影响到消费者的购买决策。促销是指通过各种方式来促进产品的销售,包括广告、促销活动等。这三个维度相互关联,共同构成了企业的营销战略。
作者其他创作
大纲/内容
Staff
Internal marketing(the traning and motivation ofstaff and the communicationof core values and priorities so that staff work as an empowered team to providecustomer satisfaction)
The organizationand its seniormanagement
Interactive marketing (the hard (technical) and soft (interpersonal) skills which the employees deal with customers)
Customers/clients
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