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Secondary Sources of Brand Knowledge

2012-12-29 11:17:18 1 举报
Marketing
Knowledge
brank
作者其他创作
大纲/内容
Extensions
OtherBrand
Things
BRAND
Places
Channels
Endorsers
Thied-partyendorsements
Company
Alliances
Ingredients
Countryof origin
Employee
People
Events
Causes
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Secondary Sources of Brand Knowledge
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Secondary Namenode
Secondary Namenode
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Product and Brand Positioning
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Integrating Marketing Communications to Build Brand Equity