Product and Brand Positioning
2014-09-28 18:27:01 2 举报Product and Brand Positioning
作者其他创作
大纲/内容
Stow
- Brand A
- Bacon and eggs
Brand B-
- Pancakes
Brand C-
Inexpensive
-Hotcereal
Instant -breakfast
(b) Brand-positioning Map(Instant Breakfast Maarket)
Coldcereal-
Expensive
(a) Product-positioning Map(Breakfast Market)
Low price per ounce
High price per ounce
High in catiories
Low in catories
Quick
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