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Integrating Marketing Communications to Build Brand Equity

2014-09-28 18:28:39 3 举报
Integrating Marketing Communications to Build Brand Equity
作者其他创作
大纲/内容
Events $experiences
Advertising
Brandawareness
BrandEquity
Brandresponses
Brandimage
Brandrelationships
Public relations& publicity
Personalselling
Directmarketing
Salespromotion
MarketingCommunicationsProgram
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