Price-Reaction Program for Meeting a Competitor's Price Cut
2014-09-28 19:09:28 3 举报Price-Reaction Program for Meeting a Competitor's Price Cut
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Is the price likely to sigificantly hurt our sales?
How much has this price been cut
Yes
By less then 2%Include a cents-off coupon for the next purchase
By more than 4%Drop price to competitor's price
No
Hold our price at present level; continue to watch competitor's price
By 2-4%Drop price by half of the competitor's price cut
Is it likely to be a permanent price cut?
Has competitorcut his price
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