Porter's Value chain for synergy analysis

2015-12-09 07:52:26   3  举报

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Porter's Value Chain for Synergy Analysis是一种战略分析工具，由迈克尔·波特于1985年提出。该模型将企业的运营活动划分为主要和支持两类，包括研究与开发、采购、生产、销售和市场推广、服务等环节。通过这个模型，企业可以识别并优化其核心业务流程，以提高竞争优势。同时，Porter's Value Chain也强调了企业内部各部门之间的协同效应，鼓励跨部门合作以实现整体效益最大化。

作者其他创作

大纲/内容

Marketing and Sales

- Planning revising and implementing- List all tasks and quick screening- Increase commonucation between staffs- Clear instructions

Firm Infrastructure: 1. Shared offices and facilities 2. Shared transportation system 3. Shared communication system

Operations1. G&A synergy2. Production line3. OpEX synergy4. CoGs synergy5. CapEX synergy

Value Factors

Management and Execution

Human Resources: 1. Share information 2. Collaboration

Marketing & Sales1. Stores2. E-commerce3. Advertising4. Media

Expenses Synergies

Manufacturing and Logistics

Delivery and After Sales Services

Revenue Synergies

- Fast response to clients' request- Understanding customers' situation and needs- Manufacture quality products- Fast and smooth logistics

Procurement: 1. Buyer Power 2. Shared assets 3. Shared capitals

Support Activities

Outbound Logistic1. Storage saving2. Transportation

How to add value step by step in value chain - Synergies achieved by adding values

- Understanding fashions and trends (e.g Dorito's mobile marketing and Mondelez's holographic display)- Online-to-offline interactions and open dialogue- Print name on packages

Inbound Logistics1. Buyer power2. Transportation: 3. Telecommunication

Services1. Delivery services2. Customer services3. After sales services

Primary Activities

Value Chain

PROFIT MARGINRevenue Synergies:1. Shared customer profiles2. Quick market share expansion2. Quick geographic expansion

- Strategic planning- Prioritizing- Co-operating and collaborating

Changes Needed

How synergies can be achieved for merged organisation in Porter's value chain

Research & Development: 1. Shared laboratories(assets) 2. Shared talents 3. Shared experimental equipments(capitals)

- Innovative marketing- Customers oriented marketing- Personalised marketing