Michael Porter

2016-04-02 06:40:37   3  举报





Michael Porter是一位全球知名的管理学教授，被广泛认为是现代战略管理理论的先驱。他在哈佛大学商学院任教，并且是该校“贝克学者”之一。Porter的主要贡献在于他的五力模型和价值链分析，这两个理论已经被全球许多企业用于战略规划和竞争分析。他的作品包括《竞争策略》、《竞争优势》等畅销书，这些书籍已经成为商业领域的经典读物。Porter的理论强调了企业的竞争优势并非来自于低成本或高质量，而是来自于企业在价值链上的特殊地位。他的研究对于理解和改进企业战略有着深远的影响。

作者其他创作

大纲/内容

Threat of New Entry

Threat of substitute products or services-Buyer propensity to substitute(prefer traditional cars)-Number of substitute products available in the market(more)-Ease of substitution-Substandard product-Quality depreciation

Bargaining power of customers-Degree of dependency upon existing channels of distribution-Buyer information availability-Buyer price sensitivity (high)-Availability of existing substitute products-Differential advantage of industry products(unique)

Threat of Substitution

BuyerPower

Threat of New Entry-Time and cost of entry-Specialist knowledge-Product differentiation-Brand equity-Technology protection-Barriers to entry-Customer loyalty to established brands(Tasla)

CompetitiveRivalry

Bargaining power of suppliers-Strength of distribution channel-Supplier competition-Impact of inputs on cost or differentiation

SupplierPower