魏朱商业模式—宝洁公司商业模式图
2016-05-02 10:52:19 3 举报
魏朱商业模式是一种以宝洁公司为代表的商业模式。该模式基于品牌管理、产品创新和全球化运营,通过不断推出高质量、高附加值的消费品来满足消费者的需求。宝洁公司注重研发和市场调研,不断改进产品,并通过广告和营销活动提升品牌知名度。同时,宝洁公司在全球范围内建立了强大的供应链和分销网络,确保产品能够迅速到达消费者手中。此外,宝洁公司还注重社会责任,积极参与公益事业,树立了良好的企业形象。这种商业模式的成功在于不断创新、全球化运营和品牌建设的有机结合,使宝洁公司成为全球消费品市场的领导者之一。
作者其他创作
大纲/内容
(Preliminary draft)
Research and development department
1.Task assignment2.Discover and solve problems
Human Resources Department
Large retailers
Internal
Direct selling
External cooperation
Small retailers
‘Waking Dreams' release and sales plan
Video advertisements
Business process outsourcing
SONY
Local SONY stores and quays
SONY company
Introduction trailers
Audiences/consumers
Finished products
External
providesadvertisements
Sales
The masses
Dealers
Global business services
'Waking Dreams'(eyeshade VR headset)
Entertainment shops
Distribution
IT
Information technology outsourcing(ITO)
Advertising agency
Financial department
SONY flagship Storesand Official website
Present stage just plan tocooperate with SONY
Production
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