SCRM
2016-12-16 15:30:40 0 举报
SCRM（Social Customer Relationship Management）是一种将社交媒体与客户关系管理相结合的策略，旨在通过在线社交平台建立、维护和增强企业与客户之间的关系。SCRM强调了客户参与度的重要性，以及如何利用社交媒体工具来收集和分析客户数据，以便更好地满足客户需求和期望。通过实时监控客户反馈，SCRM帮助企业快速响应市场变化，提高客户满意度，从而提升企业的竞争力和市场份额。总之，SCRM是一种以客户为中心的现代营销策略，有助于企业在数字化时代实现可持续发展。
作者其他创作
大纲/内容
1) Help identify customer/follower behavior2) help to draft preference-based segmented post
1) help to identify what kind of campaign is attractive (GWP? XX% OFF? )
1) Help in picking campaign channels2) help to draft preference-based segmented post
1) Ferragamo: segmented post to followers who asking about fashion brand
1) help to identify the portrait of follower/potential buyer for specific kind of product
1) Golden Month: special coupons inthe post segmented send to the audience
1) Ferragamo:
1) Help to draft preference-based segmented menu(campaign based/preference based)2) help to draft preference-based segmented post
1) Golden Month: made header the content with special offers for followers who tapped more than 3 times to check for promo info
1) Ferragamo: tagged Fashion KOL or previous fashion campaign followers (head line for them)
welcome message
1) Golden Month: based on location and location key word to segment post
1) help to draft segmented post (LBS+location-- promotion content; store guide + LBS -- travel content...) 2) help to draft segmented post (for different brand fans)
1) Ferragamo/MK: tagged makeup/fashion KOL source followers who are into fashion(or Yangmi)
Menu
follower source
1) Golden Month: the name and content of the 2D menu(limited promotion) can be focus more on detailed offer
1) Ferragamo: segmented post to followers who collected/redeemed fashion coupons
Tags in content
1) Golden Month: same
1) Ferragamo: segmented post to followers who clicks on more fashion items in previous content
1) Golden Month: special coupons inthe post segmented send to MAY GW audience
set different welcome message orders for different source
Coupon mini program
clicking fregrence
Auto-response
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