Mindmapsbackground
2017-01-09 12:25:55 10 举报AI智能生成
brainstorm mind map 1
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大纲/内容
background
dont know themselves very well
perceptions of alpha male
high pressure
polution
influenced by girlfriends/families
social impacts
no strong will to use skin/body care products
caz people think its not a masculine behavior
personal impacts
environmental imapcts
major market
china
target audiences
18~25 years old
people think boys should be masculine
Stereotypes
market analysis
identify user pain points
interview
existing resources
existing products
which are most popular
purchase channels
where they buy these products
pricing
average price
price categories
solution
new product/product lines
improve the existing products
promotions
channels
STP
Target audience
products
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