Solutions
2017-01-09 16:37:51 0 举报AI智能生成
mind map
作者其他创作
大纲/内容
Solutions
S.T.P
Target audience
regions
China
gender
male
age
18~25
Positioning
Background
Sociocultural
Environmental
Personal
Perception of alpha male
they don't know themselves very well
don't know the meaning of alpha/no idea about their future
stereotypes
no strong will to use skin/body care products
because people think its not a masculine behavior
Polutions
haze
others
High pressure
work place
family
buying/usage habits
influenced by girlfriend/families
no using
Impressive & aspirational
Market Analysis
Skincare
Haircare
shaving
shower
deodorants
styling
Existing Products
Pricing
Purchase channels
Major promotion
Most popular product categories/fuctions
Ave.price of each product category
where customers buy products
popular promotion approaches
Identify User Pain Points
Conduct Interviews
Search the existing resources
Launch a New Product/Product lines
Purchase Channels
Promotion
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