Cat litter product canvas_04042017
2017-03-08 23:06:20 0 举报
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canvas
作者其他创作
大纲/内容
-Bio-degradable
-Consumers own cat-Care about environmental issue-Care about housing environment
Key Activities
-need to understand the demand of the market;-need to have experience in export and import;-can produce high-quality products.
-supplier visit-quality check-background check-price negotiation
Investors:
Key Resources
Reasonable price
-need to have solid return on investment.
Market Development
Environmental-friendly
-Private retailers-PetsPlace-Zooplus-Huisdierplein-Bol
Channels
Household owns cat:
B2B channels：
Cat litter retailers:
Customer Resource
B2B customer visit
Core Competency
B2C channes:
Cost Structure
Capital Management
-soy bean dregs -tea leaves-coffee ground
-understand their demand-estimate their markup-convince them with USP-establish future cooperation
Key Partnerships
Customer visit:
Suppliers:
Revenue Streams
-dust-free
B2B retailersInvestorsSuppliersOperations
-Flushble into toliet
-Amazon -Ebay-Bol
Ease of usage
End consumers feedback and satisfaction can work as input of continuous product development and improvement.
Better housing environment
Internal Integration
Better odor control
Customer Relations
External Integration
Supplier selection:
-Private retailers -Pet stores-Online pet product dealers
End consumer customer survey
Retailers:
Valve Propositions
A better end consumer relationship can be reached by managing B2B customers since retailers understand the end consumers better.
Customer Segments
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