整合数字,传统电视媒体优化平台工作流及字段
2019-06-03 10:14:53 0 举报
产品架构
作者其他创作
大纲/内容
Generating Budget Plan (by market)
Task flow
Reach Goal
4. Submit Reach Optimizing Request
Select media
*目标受众
*地域
*Market
Generating Curve
*Client Name
Select budget allocation plan (by device&market)
*Brief ID
输入单价
*Project Name
Reach N+
*平台类型
Duration%
3. Create Media optimization task(s)
*Project ID
*Task ID
Data Pool
Impression Goal
*Task Name
IGRP间隔
2. Create Budget Plan
*Client ID
行业
UTOP
Generating Optimizing Plan
*Product ID
Budget
START
Mixing Curve
END
Select brief market(s)
*时间周期
*Product
Budget planning data
Mreach
导入TV Curve
Set KPI(s)
CPM
*Agency Name
Xreach API
*Brief Name
Task level data
Optimizing KPIs
国家
Frequency Control
1. Create optimization Task
GRP/iGRP
频控
Media (inc. device%&Est Trfc.)
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