RFM
2022-04-12 15:19:22 8 举报Engagement Score Logic Map
作者其他创作
大纲/内容
Engagement Score Based on Tags
+
M
F*10
R*100
Action1: 1s
F of Claims
Jun.30.2021
Quantile Base Scores1/3/5
Key Features Definitions
M Score in each Tag
Action2: 3s
Logic Map of RFM
Recency
Positive Feedback
F Score in each Tag*10
F of each Tag
Category Score Definition
Negative Feedback
R Score in each Tag*1000
Value
Timeline
R of Claims
Claim2021.May.30
Time spent on Claims
Time spent on each Tag
Engagement Score(ES)
RFM Category Score
Action3: 10s
Frequency
Jan.01.2021
Recency of Last Action = 2021.Jun.30 - 2021.May.30 = 31 daysFrequency = Number of Actions = 3 timesTime Spent = 1s + 3s + 10s = 14 seconds
R of each Tag
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