波特五力分析(英文版)
2023-11-06 08:18:37 4 举报
波特五力分析(英文版) Zara例子
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Zara Porter Five Forces Analysis
Competitive Rivalry
High
1. The clothing market is extensive and there are many substitutes2. Low customer conversion costs3. Low customer brand loyalty
Low
Bargaining Power of Suppliers
Threat of Substitutes
Zara Porter Five Forces Analysis
Threat of New Entrants
Bargaining Power of Customers
Fairly high
Moderate threat
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