企业战略管理(CorporateStrategicManagement)
2023-01-17 09:21:50 7 举报
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plan
Conscious
Anticipated
Action Process
Written into the official documents of the enterprise
Developed before business activities occur
Written into the official documents of the enterprise
Organized
ploy
tactics
Specific environment
Tools
Competitive game
Threatening competitors
Strategy
pattern
Concrete actions
Realistic results
position
The correct allocation of corporate resources
position in the marketplace.
to create a strong competitive advantage.
perspective
Inherent perceptions of the objective world
Inherent ways of perception
Reflects values.
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