产品营销8P理论 Product Marketing （8Ps）
2024-06-23 18:34:57 0 举报AI智能生成
产品营销8P理论（Product Marketing 8Ps）是一种全面分析产品营销策略的框架，它包括产品（Product）、价格（Price）、渠道（Place）、促销（Promotion）、人员（People）、流程（Process）、环境（Physical Evidence）和定位（Positioning）八个关键要素。该理论强调企业在制定营销策略时，应综合考虑这八个方面的因素，以确保产品在市场上取得成功。
作者其他创作
大纲/内容
Place
Place
GTM Strategy
Playing to Win
Where to Play
Why, How, What
Why/How/What
Citrix, VMware, Huawei,深信服,锐捷...
Local CSP/MSP
ECS, Teamsum, DC, DHC, AsiaInfo
RTM Strategy
VAD/T2
Attach, Cross Sales
OEM/ODM
MNC Vendors
HPE, DELL, CISCO...
Top Local Vendors
H3C, Lenovo...
IHVs
Emerging Server Vendors & ODMs
GW, CJ, HH...
Emerging VDI Vendors
H3C,锐捷,
Partnership
Strategic Partnership
VAR/SI/ISV
Solution Attach, Up/Cross Sales
Alliances
CPUs
MNC: Intel, AMD, ARM
CN: Kunpeng, Hygon, Phytum,兆芯...
GPUs
摩尔线程,景嘉微,芯动科技,昇腾...
BURA
Veeam, Veritas, Commvalut
Middleware, RPA
UiPath, AA, Splunk
Security
Palo Alto, Checkpoint
IoT/Edge
To be evaluated...
Cloud
AWS, Azure, GCP, IBM, AliCloud
Program
Channel Program
VAD/SI/ST/SO
SI/ISV Solutioning
Alliances Attach
Internal Sales Program
SPIFF, Bonus
Sales Com Plan
Customer Program
Retention, Develop, Acquisition, Penetration
Perception
Portal/Website
User Experience
Service/Support/HelpDesk
SoMe & PR, Blog, Events
Annual Solution Award Ceremony
Developer Summit
Bilibili, Tiktok, Zhihu, Wechat
Community
Cloud: OpenStack, Docker, Kubernets
Developer: GitHub
High Performance Computing
IoT, Edge, AI, Bigdata
University: Joint Lab, Training, Certification
Open Source Community Summit
Product
Sales Tools
Value Proposition
Elevator Pitch
FABE: Feature Benefit Advantage Evidence
Public Reference
FAQs
Quick Configuration & Quotation tools
Technical Tools
Spec In/Out
Competitive Analysis
Roadmap
Vision, Mission, Value
Positioning
Marketing Intelligence
Analyst Relationship
IDC
Q Tracker
Whitepaper
Gartner
MQ
Market Dynamic Analysis
Competitive Positioning
People
Marketing
A Story Telling Approach
Understand Customers
Customers Pain Points
Key BT/IT Challenges
Core Business Output
FABEs
Sales Enablement
Sales, Presales, Inside
Service, Attach
Up-sell, Cross-sell
Community/Ecosystem/Channel
KOLs, Freelancers, Experience Sharing
Pricing
Financial Modeling
GTM P&L Modeling
List Price & Channel Price
LoB P&L Balancing
Tiering Price Approval Metrix
Margin Simulation
Tuning on Financial Modeling
Tuning on Approval Metrix
Competitive Analysis
Historical Won/Lost Analysis
PFV: Price Feature Verification
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