产品营销8P理论 Product Marketing （8Ps）
2024-06-23 18:34:57 0 举报AI智能生成
产品营销8P理论（Product Marketing 8Ps）是一种全面分析产品营销策略的框架，它包括产品（Product）、价格（Price）、渠道（Place）、促销（Promotion）、人员（People）、流程（Process）、环境（Physical Evidence）和定位（Positioning）八个关键要素。该理论强调企业在制定营销策略时，应综合考虑这八个方面的因素，以确保产品在市场上取得成功。
作者其他创作
大纲/内容
GTM Strategy
Where to Play
Playing to Win
Why/How/What
Place
Local CSP/MSP
VAD/T2
RTM Strategy
MNC Vendors
OEM/ODM
Top Local Vendors
Emerging Server Vendors & ODMs
IHVs
Emerging VDI Vendors
VAR/SI/ISV
Strategic Partnership
Alliances
CPUs
GPUs
BURA
Security
To be evaluated...
IoT/Edge
Cloud
Partnership
VAD/SI/ST/SO
SI/ISV Solutioning
Alliances Attach
Channel Program
Sales Com Plan
Internal Sales Program
Customer Program
Program
User Experience
Service/Support/HelpDesk
Portal/Website
Annual Solution Award Ceremony
Developer Summit
Developer: GitHub
High Performance Computing
Open Source Community Summit
Community
Perception
Elevator Pitch
Value Proposition
Sales Tools
FABE: Feature Benefit Advantage Evidence
Public Reference
FAQs
Quick Configuration & Quotation tools
Spec In/Out
Competitive Analysis
Technical Tools
Roadmap
Product
Q Tracker
Whitepaper
IDC
MQ
Gartner
Analyst Relationship
Market Dynamic Analysis
Competitive Positioning
Marketing Intelligence
Positioning
A Story Telling Approach
Marketing
Key BT/IT Challenges
Customers Pain Points
FABEs
Core Business Output
Understand Customers
Sales Enablement
Community/Ecosystem/Channel
People
List Price & Channel Price
GTM P&L Modeling
LoB P&L Balancing
Tiering Price Approval Metrix
Financial Modeling
Tuning on Financial Modeling
Tuning on Approval Metrix
Margin Simulation
Historical Won/Lost Analysis
PFV: Price Feature Verification
Pricing
Product Marketing（8Ps）
0 条评论
回复 删除
下一页
